Sue Elliot has over 15 years experience in digital marketing and content creation. In fact, if you think back that means she’s been in the business probably before Content Marketing was a thing and she successfully developed this strategy as a way to engage with audiences and amplify brand messaging.
In 2002 email marketing was just taking off too and Sue had to find ways to give subscribers a reason to open her weekly travel emails. That saw the creation of a new way of storytelling, rather than selling, that inspired hundreds of thousands of travellers throughout the world to connect with her brands.
Sue’s journey in the travel industry started over 30 years ago and over this time she’s enjoyed roles in retail travel, tour leading, product development, community engagement and marketing. Today, she brings together all those experiences and combines her passion for travel with her love of content creation across websites and blogs, social media and email. The result is Sue Elliot Online – a place where you can discover how to connect with your audience, increase brand engagement and pick up some great travel tips along the way!
“Passion is energy. Feel the power that comes from focusing on what excites you!” ~ Oprah Winfrey